From vivid blue and digital green, to high-def yellow and rusty auburn, the Sherwin-Williams 2018 Colormix Color Forecast exhibits three unique color palettes that draw from emerging global trends.
Sue Wadden, director of color marketing, identified 36 colors drawing from fashion, nature, pop culture and global design, to create the Colormix palettes Sincerity, Unity and Connectivity.
“Like blue meeting yellow to make green, every color in the Color Forecast is a collision of influences with every palette bringing a new chance at community,” said Wadden. “The connection to experiences, thoughts or moments in time is an important facet to life which deeply influenced the color trends that are primed to take hold next year. We eagerly await to see how these trends will unfold in the creation of unique new spaces.”
The hushed tones of Sincerity play out in sand, complex grays and hazy botanicals and represent the growing need for minimalism, meditation and the concept of lagom – “just enough.”
The need for roaming and making connections with new places and cultures are reflected in the Unity palette. The deep rich colors are a celebration of indigenous patterns and artisan crafts. Pops of peacock, fuchsia, indigo and reds are filled with wanderlust.
It is no surprise that Sherwin-Williams 2018 Color of the Year is Oceanside SW6496 from the Unity palette. Inspired by wanderlust, Oceanside is an opulent and mysterious green-blue hue.
“People today have a growing sense of adventure, and it is making its way into even the coziest corners of our homes. We are craving things that remind us of bright folklore, like mermaids and expeditions across continents.” says Wadden.
The third palette is inspired by the progressive movement of virtual reality, productivity and youth culture. Connectivity serves up colors pixelated in orange, violets, digital greens and high-def yellow. It is modern and playful, bringing in dark watery tones of blue that are balanced with neutrals, warm yellow and energetic purples.
Taking a chance on a radical color change can require a major leap of courage for most DIY decorators. Color experts spend years studying the methodology that draws us to certain colors resulting in categories that are selected based on comfort zones.
Who hasn’t bought a dress or shirt that is 180 degrees from the colors we normally wear? The color might be beautiful but you don’t feel comfortable wearing it and chances are it doesn’t work with anything in your wardrobe. The same is true with selecting a new paint color. Wander too far from your comfort zone and you won’t be happy.
Let the category titles be your first guide. Take the time to explore the entire color palette until you land on a fresh color that isn’t too radical or too dull for your comfort zone. Introduce it in same batches or embrace it and paint the entire room.